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Mobile pricing plan 'unrealistic'

Oct 14, 2009 10:53 AM | By Brendan Boyle

MTN went to Parliament with all guns blazing today to shoot down proposals to slash the so-called interconnect rate that underpins mobile pricing.


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Photograph by: MARIANNE SCHWANKHART
quote It is easy and natural for those who are already connected to forget about the benefits of these access subsidies and focus instead on retail call rates. quote

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In an aggressive submission to Parliament’s portfolio committee on communications, the mobile group called the plan unrealistic and said it would take from the poor and give to the rich.

It warned that operators would reduce price concessions or bump up other costs to compensate for the loss of income if mobile companies were forced to cut the price they charge each other to connect calls across their networks from R1.25 at peak times to 60 cents.

“Any reduction in interconnection prices will require MTN to rebalance its business model so its costs can be recovered from other parts of the business,” the group said.

MTN said the interconnection charge had acted as an effective subsidy from those making calls – especially from the Telkom network – to poor people who mainly receive calls.

It had also subsidised cut-price community services provided by the mobile companies.

“It is easy and natural for those who are already connected to forget about the benefits of these access subsidies and focus instead on retail call rates.

“The answer to this complex policy debate needs a well-thought-through process carefully balancing the consequences – intended and unintended – of a reduction in mobile interconnect so as to minimise the possible impact on competition, investment, penetration and jobs,” the group said.

MTN, the country’s second-biggest domestic mobile service, said the proposed cut would force it to review its capital spending plan and could undermine the viability of the newest player in the market, Cell C.

The group said that with mobile penetration approaching 100%, it might be time to take another look at the business model, but it stressed repeatedly that this had to be done in a measured way and through established processes overseen by the Independent Communications Authority, Icasa.

Vodacom, which has about half of the domestic mobile market, made a similar point on Tuesday, saying talks were already under way to come up with a new price structure.

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Comments

Oct 14 2009 11:13:06 AM
TheVillageBoy_with a diploma
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Oh, my goodness!
So it is really true when Horace( the Ancient Roman poet) said:

"He who is greedy is always in want."
Oct 14 2009 11:16:31 AM
Stirrer
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"“Any reduction in interconnection prices will require MTN to rebalance its business model so its costs can be recovered from other parts of the business,” the group said."

Rebalance your business model by cutting your excessive sports sponsorship budget. And don't worry about an outcry from the creche's headboy - to hell with him!
Oct 14 2009 11:33:26 AM
Lightning
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Oct 14 2009 11:16:31 AM
Stirrer
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You are wrong Mr Stirrer, sponsoring events is form of marketing. Do you mean they should stop marketing as part of re-balancing business model?
Oct 14 2009 11:33:57 AM
Neo001
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Government please leave private entities alone rather forcus on public sector "ESKDOM 45%pa increase for the next 3yrs" when are we going to see a reduction in electricity tariff s??????? Seriously whatever decision you take will affect 2011 municipal election, please put youself in poor citizens shoes. Lets vote for another alternative
Oct 14 2009 11:38:06 AM
Lightning
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Oct 14 2009 11:33:57 AM
Neo001
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In addition to what you said. if government could find a way of retrieving money from Hostels, Informal settlements and people bridging electricity because those people are using electricity for free.
Oct 14 2009 11:51:03 AM
Stirrer
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Oct 14 2009 11:33:26 AM
Lightning

I have no problem with marketing - in fact it is an essential tool if your business is to survive. I am merely advocating cutting excessive sports sponsorship. The major beneficiaries of MTN's sports sponsorship (soccer and cricket) are underperforming at the moment, anyway!
Oct 14 2009 11:53:20 AM
spencerc777
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Here is the take - white folk do land lines, black folk do cell phones ...got the point?
Oct 14 2009 11:54:02 AM
TheVillageBoy_with a diploma
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Neo & Lightning

Hey, you, two numbnuts, the subject here is not about Eskom rather about greedy oligopolies--MTN, Vodacom, CellC, Telkom & Neotel. It would assist everyone if you could do us a favour by sticking to that subject and leave government & Eskom out of this.
Oct 14 2009 11:56:13 AM
cynicaloldliberal
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what about getting competent people to run Eskom, why is this the one solution that everyone avoids ?

in the meantime, using less electricity would solve half the problem. but individuals do not care about that; in fact, nor do companies. the demand, therefore, will continue to be very high, and extremely expensive power stations will therefore have to be built. we pay for those via the tariff.

so if you and we do not care to save electricity, then we must pay the price. unfortunately most south africans, like julius, do not understand this simple logic.

Oct 14 2009 11:59:57 AM
cynicaloldliberal
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yes, good point, back to the article in question: they are greedy pigs with their snouts so deep in the trough that they are unable to see the common man out there, just like politicians. there is a lot of rampant greed in our country now.

banks are equally bad.

see the head offices and offices of these places, you can see serious extravagance. and which staff member, including the CEO's, should earn millions per annum when they deliver such a poor service ? my voice mail takes several days to get to my phone !!



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