A poll of 25000 US women by parenting website BabyCenter.com found 63% of online mothers now use social media networks such as Facebook regularly, compared to only 11% three years ago.
It found 44% use social media for recommendations on which products to buy.
"They don't watch TV as much, they are not reading magazines as much, but instead they check Facebook, Twitter ... where people are really drawn together over parenting issues," said BabyCenter's editor-in-chief Linda Murray.
"They are information seeking, particularly when it comes to babies, and companies need to realise this."
But companies also need to know their market well as mothers are sharing information - and complaints - online.
Drug company McNeil Consumer Healthcare learned the hard way in November when mothers found an advert campaign offensive, sparking a tirade on the microblogging site Twitter.
The company removed the advertisement from print and online and apologised.
The online survey also found that mothers are using the Internet to find out what is wrong with their children.
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