After a firestorm of controversy surrounding racist tweets, FHM 2011 Modelbook model Jessica Leandra dos Santos has decided to turn to life coaching to better deal with sexual harassment.

But some experts say she might need to look at her deeper "racist knee-jerk reaction".

"If there is water in a glass and you bump that glass, the water is going to come out because that's what the glass was full of," said life coach Lily Wilsenach, in the context of Dos Santos' reaction to alleged sexual harassment at a supermarket last week.

Without knowing Dos Santos' case fully, and without meeting her, Wilsenach said it was difficult to speculate exactly how to coach the model.

"I think I would have to look at it as two issues," she said.

"With the sexual harassment thing she didn't make the choices that served her as well as she wanted them to. On the racist side, you can help [her] to see how to better express and communicate how [she's] feeling."

Dos Santos' tweet on Thursday, in which she said: "Just, well took on an arrogant and disrespectful k****r inside Spar. Should have punched him; should have," caused a nationwide outcry.

The tweet has been deleted but so has all reference to her - including all her images - from FHM's database.

The tweet was immortalised as angry Twitter users re-tweeted her racist comment. Her last tweet on Friday was linked to a blog post titled "Apologies."

In it she writes: "Many of you don't necessarily know the details of the incident, and I also don't intend going into them. But I wish you knew where my anger originally boils from."

The post received negative response on Twitter, with users branding the apology half-hearted.

"Apparently, being angry is an excuse to be racist," one user wrote. "Poor Jess still doesn't get it," another said.

The model has not yet responded to the posts. She could not be reached for comment yesterday.

To target the issue of racism, Dos Santos must first acknowledge it is within her, said life coach Judy Klipin.

"You can help people change any unhelpful behaviours but only if they genuinely want to change things," Klipin said. "It is absolutely possible to be coached out of being racist or sexist."

FHM has disassociated itself from Dos Santos and stripped the model of her title as winner of FHM Modelbook 2011. She was also removed as a brand ambassador for Quick Trim SA and Little Eden Charity Home - though all three titles remain on her blog.