Fans outraged by NBC's Olympic opening music segment cut
US music fans were left outraged after NBC's broadcast of the London 2012 Olympic Games Opening Ceremony failed to include a number of key musical segments.
NME said Arctic Monkeys' version of The Beatles's Come Together was included in the broadcast, but their performance of I Bet That You Look Good On The Dancefloor was replaced by an advert break, as was Scottish singer Emeli Sande's version of Abide With Me, which was sung in tribute to the victims of the terrorist bombings in London on July 7, 2005.
The segment which featured Sex Pistols hit Pretty Vacant was cut from the final NBC broadcast and Frank Turner's appearance in the prologue to the ceremony was also ignored.
Twenty-four advert breaks were placed into the four hour long Opening Ceremony, reports Yahoo, which was screened free of commercials live on BBC One last week.
Stateside music fans watching the delayed broadcast took to Twitter and began using the hashtag #nbcsucks when it became clear that the channel was not showing the full event.
NME blogger Lyndsey Parker wrote: “Seems NBC edited like 15 minutes out of the musical portion of Olympics opening ceremony. No punk tribute, no Britpop section. #nbcsucks”
She also added: "Ummm, did NBC really cut to commercial RIGHT when Arctic Monkeys started to perform "I Bet You Look Good..." at Opening Ceremony? #nbcsucks"
NBC has come under fire from wider audiences too, with the broadcaster delaying major events, holding screenings until prime time.
This began a wave of Twitter protests, and even saw British journalist Guy Adams, the Independent's Los Angeles bureau chief, being banned after he broadcast an NBC employee’s business address for people to complain.