DJ Sbu put his pride aside and aggressively sold his energy drink in traffic in one of Joburg's busiest streets this week.
Armed with a can of Mofaya, matching clothing and a large poster advertising a music concert in benefit of student funding - DJ Sbu sold his drink to drivers in peak traffic.
Hundred percent of the proceeds will be donated to students of the Sbu Leope Fund which provides tuition and accomodation for disadvantaged school kids.
The bold entrepreneur wasn't shy as he walked up and down, selling the drink.
"Thank you to all who gave us words of encouragement, shared laughter with us & bought our entire stock today. We appreciate you guys. We doing this not for us but for your kids. We hope to serve as an inspiration on what active citizenship is all about," said Leope.
Watch the DJ below.