Radio personality and businessman Tbo Touch, who has spearheaded the #DataMustFall campaign, on Tuesday morning announced that the 30 day grace period afforded to mobile networks is over.
On September 15, Touch waged war against the exorbitant data costs in South Africa, which he said was a "complete rip off".
At the forefront of the social media campaign, which reached parliament in the days that followed its launch, Touch gave mobile networks 30 days to make a change.
Touch and his business partner Gareth Cliff took their fight to parliament later in September where they pleaded with MPs to heed their call.
After a series of public hearing, which involved submissions from Touch as well as affected parties, mobile networks presented their case to the committee.
However, there has been no further updates from mobile networks, which has led Touch to turn to his attention to plan B.
Taking to social media on Tuesday morning, Touch announced that the #DataMustFall committee would meet today to discuss how to launch the "Plan B" of the campaign.
"30 Days grace period is over. Thanks for your patience, trust us with Plan B. You will have early Christmas #datamustfall not for the faint hearted," Touch said.
Speaking to TshisaLIVE at the start of the campaign, Touch said that high data costs are a complete rip-off that affected everyone, especially students.
"Young people should be able to enjoy the benefits of e-learning by downloading textbooks online or catching up on a lecture on Youtube, but they can't do that because everything revolves around data and wifi," Touch said.
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