The 24-year-old Odd Future alum had originally planned on re-releasing his free 2011 mixtape Nostalgia, Ultra, but announced a few days ago that a full-length debut of original material will be released on Def Jam next month.

Being part of the generation of DYI, internet-savvy artists (The Weeknd, Theophilus London et al), it was only fitting that Ocean would announce the news via his Tumblr than through a publicist.

On Thursday, Ocean (real name Christopher Breaux) uploaded a two-minute album trailer on his blog. He later released the full song Pyramids on Soundcloud -- and it's downloadable.

Ocean said of Channel Orange in a previous interview with Spin: "It's about the stories. If I write 14 stories that I love, then the next step is to get the environment of music around it to best envelop the story, and all kinds of sonic goodness — sonic goodies."

He later went on to say the album defines his current state as an artist.

"That was the aim, just to make something that represents where you are at the time."

Ocean's Nostalgia mixtape and his mix of soul, R&B, hip hop and alternative gained him fans over the past year and a bit, including famous ones.

He was featured by The Throne (aka Kanye West and Jay Z) on their Watch the Throne album. In March he was announced as the opening act for Coldplay's concerts that will take place in August 2012. Clearly the band didn't mind Ocean's take on their song Strawberry Swing.

The Eagles, however, weren't thrilled with Ocean, filing a suit against him for his use of the band's Hotel California melody on American Wedding.

Ocean wrote on his Tumblr earlier this year: "Don Henley is apparently intimidated by my rendition of Hotel California. He threatened to sue if I perform it again. I think that’s f***** awesome.

"I guess if I play it at Coachella, it’ll cost me a couple hundred racks. If I don’t show up to court, it’ll be a judgment against me and will probably show up on my credit report. Oh well….

"They also asked that I release a statement expressing my admiration for Mr. Henley, along with my assistance pulling it off the web as much as possible….I didn’t make a dime off that song. I released it for free. If anything, I’m paying homage."

Watch the Channel Orange trailer below.