Radio still keeps US listeners tuned in to new music
Video hasn’t yet killed the radio star after all, although YouTube has taken over as the place where most teens listen to music, according to a report.
Nielsen’s Music 360 report found that radio is still the place where most people (48%) discover new music, compared to just 7% for YouTube.
But once they have found it, 64% of teens listen to music through YouTube, the popular video-sharing website owned by Google.
Even so, old-fashioned radio — whose demise was marked in the 1979 hit single Video Killed the Radio Star by The Buggles — is still a big player in the music industry.
The report found that 56% of teens listen to music on the radio while 53% use Apple’s iTunes music player and half of teens still listen to music on compact discs, or CDs.
Despite the plethora of social networking, blogs and endorsements, 54% of the 3 000 Americans surveyed for the report said they are more likely to buy music on the recommendation of a friend than the endorsement of a music chat room or blog.
The report also found that only 36% of teens bought a physical CD in the last year, compared to 51% who purchased some kind of digital download.
The findings reflect a 3% slump in US album sales in the first six months of 2012 from 2011, and a 6% rise in digital song sales, Nielsen SoundScan reported in July.