• All Share : 52025.04
    UP 0.21%
    Top40 - (Tradeable) : 46807.4
    UP 0.29%
    Financial 15 : 16572.65
    UP 0.46%
    Industrial 25 : 72171.87
    UP 0.51%
    Resource 10 : 26773.52
    DOWN -1.64%

  • ZAR/USD : 14.2431
    UP 0.84%
    ZAR/GBP : 21.4179
    UP 0.29%
    ZAR/EUR : 15.0952
    UP 0.52%
    ZAR/JPY : 0.1156
    UP 0.70%
    ZAR/AUD : 10.225
    DOWN -0.31%

  • Gold US$/oz : 1070.83
    DOWN -0.05%
    Platinum US$/oz : 850.43
    UP 0.76%
    Silver US$/oz : 14.22
    UP 0.14%
    Palladium US$/oz : 553.5
    DOWN -0.03%
    Brent Crude : 45.76
    DOWN -1.00%

  • All data is delayed by 15 min. Data supplied by Profile Data
    Hover cursor over this ticker to pause.

Thu Nov 26 12:35:17 SAST 2015

Radio still keeps US listeners tuned in to new music

Reuters | 17 August, 2012 11:24
A Hacker vintage radio. File photo.
Image by: Mark JP (Flickr)

Video hasn’t yet killed the radio star after all, although YouTube has taken over as the place where most teens listen to music, according to a report.

Nielsen’s Music 360 report found that radio is still the place where most people (48%) discover new music, compared to just 7% for YouTube.

But once they have found it, 64% of teens listen to music through YouTube, the popular video-sharing website owned by Google.

Even so, old-fashioned radio — whose demise was marked in the 1979 hit single Video Killed the Radio Star by The Buggles — is still a big player in the music industry.

The report found that 56% of teens listen to music on the radio while 53% use Apple’s iTunes music player and half of teens still listen to music on compact discs, or CDs.

Despite the plethora of social networking, blogs and endorsements, 54% of the 3 000 Americans surveyed for the report said they are more likely to buy music on the recommendation of a friend than the endorsement of a music chat room or blog.

The report also found that only 36% of teens bought a physical CD in the last year, compared to 51% who purchased some kind of digital download.

The findings reflect a 3% slump in US album sales in the first six months of 2012 from 2011, and a 6% rise in digital song sales, Nielsen SoundScan reported in July.


If you have an opinion you would like to share on this article, please send us an e-mail to the Times LIVE iLIVE team. In the mean time, click here to view the Times LIVE iLIVE section.