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Wed Jun 19 02:13:17 SAST 2013

In business for profit: iLIVE

Tony Lavine, Linbro Park | 10 July, 2012 00:22
Striking members of the Congress of South African Trade Unions (COSATU) march through the Durban city centre March 7, 2012.
Image by: ROGAN WARD / Reuters

Bob Mthembu in his letter "Business' lazy attitude to job creation" on July 5 does not appear to understand that the job of business is not to create jobs but to make a profit for shareholders.

To do this, a business sells goods or services at a competitive price.

Employing labour that is too expensive in relation to its productivity will make the company uncompetitive and not sustainable.

The government can create a climate that is conducive for employment by making the labour laws more flexible.

A business will employ as few workers as possible if it cannot hire and fire according to market requirements.

The biggest culprits in the employment equation are the trade unions. As long as they keep demanding higher and higher wages for their members, the unemployed will remain just that - unemployed.

I want to know which are the companies that "have billions in cash reserves", or unemployed capital. Even if this were true, does Mthembu think that these funds should be used to pay people for just sitting around?

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