Getting early start on 'healthy' junk foodL: iLIVE
It is interesting, if not ironic, that the research quoted in the article "SA just loves junk food: study" (yesterday) is done by the very same company that introduces junk food to babies and children from before they are born. What is worse, it does this under the guise of promoting healthy nutrition.
It starts with supplemental milk drinks for pregnant mothers (supposedly necessary to produce healthy breast milk), then artificial baby milk, baby cereals, breakfast cereals, all loaded with sugar, yet branded healthy.
One box of popular cereal contains 33.1% sugar, that is one third of the "whole grain, fuel for school, source of fibre" cereal we feed our children. Yet Nestlé wants us to believe it is healthy food so that we will buy it.
To be fair, Nestlé is not the only company guilty of this.