Where is the shop?

In the Michelangelo Towers Mall in Maude Street, Sandton.

What kind of shop is it?

An exotic cars and wheels boutique which deals in the importation, marketing and retailing of specialised cars including the Backdraft Roadster. We source special cars from all over the world for our clients. We also represent HRE Performance Wheels, ADV 1 Performance Wheels and Breyton Wheels.

Tell us the story behind the name.

The name originated from the Backdraft Roadster which we distribute in South Africa and the Middle East. At first, the idea was to have a boutique dealing in only Backdraft products. We then decided to include other exotic vehicles and a wheel business, and we changed the name to Backdraft Exotic Car Boutique.

How long has the shop been open?

It will open officially next month.

How did you get the idea to open a shop like this?

We wanted to steer away from the typical motor showroom, which has limited foot traffic and a cold atmosphere. We also wanted exclusivity, hence the Michelangelo Towers Mall.

Are there any other branches of your shop?

Yes, one in Dubai.

What are your plans for the shop?

We want to establish a few more boutiques in selected centres around the country.

Who designed your shop?

Our friend who is an interior architect.

Describe your customers.

People who strive to have something special and enjoy personalised service.

What is the soundtrack in the shop?

Hotel Coste 12.

What makes your shop unusual?

It's a car boutique with a warm and friendly feeling situated in a five-star mall close to other famous brands like Gucci, Fames Watches, and other high-level boutiques.

• Contact them on 011-784-8113 or email hosc@global.co.za