Food, fashion and music come to town
Cotton, fashion, music - that is the theme for an upcoming "unique" multimedia event that will see fashion, music and dining interact.
Like a social installation work, a two-floor restaurant will be home to a fashion show, fashion shoot and live music - all as part of a single event.
Homegrown, neo-African clothing label Livestock will showcase its latest designs at Shikisha in Newtown, with its dressed-up models interacting with the revellers/ diners/ fashionistas/ whoever else comes through.
Started officially in 2003, Livestock has had its distinctive sandals lined in cowhide worn on the ramps at SA Fashion Week to compliment clothes by designers such as David Tlale. The brand caters for both men and women, having evolved from just footwear because of customer demand, says founder and head designer Thabani Cele.
"This event will showcase the growth of Livestock," says Cele. "It will show how it's evolved from sandals to clothing. The audience can have a feel of us now, including our new materials."
The idea for the event, branded 'Live-Style', came about when Cele attended the Alternative Shindig, a gig at Shikisha played by Gimmick (real name Siyabulela Sekeleni).
Sekeleni will, along with house DJ Rodney, play a set that will incorporate indie, dubstep and alternative sounds. This will be after the band Ree-burth play a live set.
The 12 Livestock models who will be at the event will mix with the ordinary folk present - sitting at tables, bars and will even be found in restrooms, showing off the clothing.
Sekeleni says about Live-Style: "It's a fusion of music and fashion. People [can] come because they are hungry, thirsty or they just want to chill and watch the sun set to a live band." A DJ who doesn't like being referred to as such, Sekeleni says his role will be "music direction".
"For me it's like an emporium, you will find something you like at some point," says Sekeleni. "Even if it's just the free shot of whatever when you arrive."
As to why they chose to host the event at a restaurant, and at Shikisha in particular, Cele says: "We looked at a lot of venues. [Shikisha] is quite huge and we can play around with the venue. We can have a moment where it's upstairs and then move downstairs."
Sekeleni agrees, saying: "It's a great venue. We like the decor. It's easy to create ambience and it's great for sundowners."
Who should attend? Hipsters or fashionistas, food connoisseurs or social butterflies? Anyone, it seems. "The only prerequisite," says Sekeleni, "is an open mind."
- Live-Style will take place on February 4 at Shikisha [Miriam Makeba Street, Newtown, Johannesburg], 2pm