Swedish high street retailer H&M posted the hotly anticipated commercial to its page on the social-networking site February 8, and within a few hours it had already attracted over 1000 "likes" and an array of gushing comments.

The ad, which can be seen stars British actress Imogen Poots and was shot in Morocco -- with Bryan Ferry's Avalon as the soundtrack.

Marni at H&M Directed by Sofia Coppola (Original Version)

The retailer also provided behind-the-scenes footage from the making of the commercial, with moviemaker Coppola explaining her own fondness for the collection and the reasoning behind the Marrakesh backdrop.

"The prints are unusual -- it doesn't look like anything else -- so I wanted to do something artful that represented Marni, and because there are so many bold prints we needed a setting that worked," said Coppola.

Behind the scenes of the Marni at H&M commercial

Designed by Marni's founder and creative director Consuelo Castiglioni, Marni for H&M will be available in 260 stores worldwide and online as of March 8, 2012.

Although images of the complete line have not yet been released, an editorial from Vogue Russia picked up by Fashionista last week offered a further insight into what can be expected -- with a PVC top and hot pink shorts among the standout items.