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Wed Sep 02 02:25:13 SAST 2015

Youth choose coolest brands in Generation Next Awards

Times LIVE | 01 June, 2012 07:58
The winners in all categories of the Generation Next Brand Survey Awards.

Despite Research In Motion's woes overseas, the company's BlackBerry brand is till top in South Africa.

This is according to the youth who voted it 2012's Coolest Brand Overall in the Sunday Times Generation Next Brand Survey, whose winners were announced in a glittering awards ceremony yesterday.

More than 5000 young South Africans aged between 8 and 22 were surveyed, giving their opinion on who and what they found the coolest of them all, from toothpaste (Aquafresh) to ultra luxury cars (Lamborghini).

Winners in more than one category included Nike, BMW, comedian Trevor Noah and DSTV's Trace Channel. Facebook, according to those surveyed, is still the coolest social network, garnering 28.08% of the votes, while Twitter languished in fifth place with only 6.79% of the votes behind Mxit, Google + and WhatsApp.

Sunday Times was named coolest weekly newspaper while Daily Sun was the coolest daily.

Those surveyed also gave their opinion on which job is the coolest, with CEO (15.29%) coming in ahead of DJ (6.45%). Here is a full list of the winners in all categories:

  • Brand Overall 2012: BlackBerry
  • Coolest Bank: FNB
  • Cell Phone: BlackBerry
  • Fashion and/or Accessory Store: Nike
  • Domestic Airline: SAA (South African Airways)
  • Toothpaste: Aquafresh
  • Fashion Brand: Guess
  • Hotel Group: Protea Hotels
  • Brand Slogan: Just Do It (Nike)
  • Shopping Mall: Sandton City
  • Job: CEO (The Boss)
  • Corporate Citizen: BMW
  • Alternative Fashion Brand: Uzzi
  • Telecoms Provider: Vodacom
  • Ultra Luxury Motor Vehicle: Lamborghini
  • Motor Vehicle: BMW
  • Local Holiday Destination: Cape Town
  • Local Fun Destination: Sun City
  • Petrol Station: Engen
  • Sports Store: Nike
  • Hi-Tech Gadget: BlackBerry
  • Computer Brand: Apple
  • Weekly Newspaper: Sunday Times
  • Daily Newspaper: Daily Sun
  • TV Channel: Trace (DStv 325)
  • Current TV Programme: Dragon Ball Z
  • TV Music Channel: Trace (DStv 325)
  • Community Programme: MySchool (Woolworths)
  • Cartoon Show: Dragon Ball Z
  • TV Soap: Generations
  • TV Kids Block: Disney (DStv 303)
  • Reality TV Show: So You Think You Can Dance
  • Music Retailer Online/Physical Store: Musica
  • Radio Station: 5FM
  • Magazine: Top Gear (male), YOU (female)
  • Breakfast Cereal: Kellogg's Coco Pops
  • International Celebrity: Lil Wayne
  • Local Celebrity: Trevor Noah
  • Grocery Store: Pick n Pay
  • Dairy Drink: Yogi Sip
  • Fast Food Place: KFC
  • Eat Out Place: Spur
  • Energy Product: Red Bull
  • Snack: Doritos
  • Cold Drink: Coca-Cola
  • Universities or College: University of Cape Town (UCT)
  • Sweet: Pin Pop
  • Chocolate: Ferrero Rocher
  • Coffee Shop: Mugg & Bean
  • Animated Brand or Entertainment Character: SpongeBob
  • Yoghurt: NutriDay
  • Fragrance: Hugo Boss (male), Guess (female)
  • Male Deodorant: AXE
  • Female Deodorant: Playgirl
  • Feminine Hygiene Product: Always
  • Make-Up Brand: Avon
  • Social Networking Site & Website: Facebook
  • Hair Care Product: Dark & Lovely
  • Cell Phone Application: Facebook
  • Local Sportsman: Siphiwe Tshabalala
  • Local DJ (radio or club): Black Coffee
  • Local Sportswoman: Natalie du Toit
  • Local Male Screen Star: Trevor Noah
  • Local Female Screen Star: Charlize Theron
  • Local Music Star (brand or person): Liquideep
  • Biggest Local Newsmaker  (socialites, politicians): Julius Malema
  • Local Comedian: Trevor Noah
  • Coolest Skincare Product: Avon

SHARE YOUR OPINION

If you have an opinion you would like to share on this article, please send us an e-mail to the Times LIVE iLIVE team. In the mean time, click here to view the Times LIVE iLIVE section.