P&G, parent company of brands like Pantene and Pampers, will be sending the mothers of Caster Semenya and Cameron van der Burgh to London as a way to thank the unsung heroines behind the country's champions.

Caster Semenya's mother, Dorcas Semenya, is quoted in a release from P&G as saying: "Finding out that Caster qualified for the London 2012 Olympic Games is one of the most precious moments of my entire life.

"Since she was first able to walk, I have tried to support her - and never in my wildest dreams did I ever imagine that this day would come," she says.

"The Olympics is the peak of her career. Just knowing I can be there for her is the most overwhelming and incredible gift I could have wished for."

P&G South and East Africa vice president, Standa Vecera says: "To us, the moms who drive endless miles to practice, bandage scraped knees, cheer themselves hoarse and give their kids the unconditional emotional support that turns them into champions are the real inspiration.

"That's why we're using our voice at the Olympic Games to say 'Thank You, Mom'."

Below is a short film on Cameron van der Burgh and how his mother Beverley van der Burgh raised him to be a champion.