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Wed Jun 19 22:29:41 SAST 2013

Ben & Jerry's sues over distasteful 'porn flavours'

Reuters | 06 September, 2012 08:38
Handout photo of Ben & Jerry's newest ice cream flavor
Ben & Jerry's is suing a porn maker for allegedly infringing the names of its ice-cream flavours for use in movies. The flavour pictured here is from Ben & Jerry's campaign supporting gay marriage.
Image by: HO / Reuters

Ice-cream makers Ben & Jerry’s has sued a maker of pornographic DVDs for allegedly infringing the names of its ice-cream flavours with a movie series called Ben & Cherry’s.

The company changed some of Ben & Jerry’s best-known ice cream flavours into titles for its movies, according to a complaint filed by Ben & Jerry’s, a subsidiary of Unilever NV, on Wednesday in Manhattan federal court.

For instance, Boston Cream Pie became Boston Cream Thighs, Chocolate Fudge Brownie was changed to Chocolate Fudge Babes, and Peanut Butter Cup became Peanut Butter D-Cups, the lawsuit said.

The DVD jackets also mimic the packaging of Ben & Jerry’s ice-cream products, according to the lawsuit. Ben & Jerry’s is asking the court to stop the company, Rodax Distributors Inc, from making or selling movies that infringe its trademarks. It is also seeking monetary damages.

Rodax Distributors, a California-based company that makes and sells adult movies and products, did not immediately return a call for comment Wednesday evening.

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