To be released in February 2013, Guess Girl is directly targeted at a female customer in her early twenties and is a fruity, floral concoction produced by Laurent Le Guernec of International Flavours & Fragrances.

Fans can expect raspberry nectar, melon and bergamot mist, Brazilian Paradise orchid, Provence acacia flower and lily, Australian sandalwood and Madagascar vanilla.

The ad campaign, shot by famed fashion photographer Ellen von Unwerth, features Amber Heard. The actress wears a tight Guess sequin dress and white shirt.

"For Guess, we love models who are reminiscent of Hollywood glamour girls like Sophia Loren and Marilyn Monroe," the head of marketing for Coty Beauty, Steve Mormoris, told WWD.

The new scent will reach 20 000 stores around the world when it goes on sale in February next year.