Sextoys.co.uk  says that this year top-sellers include whips, cuffs, restraints, ticklers, and paddles, which the company describes as a "complete turnaround with couple's bondage taking place over" the sales of solo vibrators from last year.

According to Marie Claire UK, the Official Fifty Shades of Grey line of "pleasure products," available at Lovehoney.co.uk, sold a third of its entire stock, intended to last until Christmas, in 24 hours after it became available for pre-order. The most popular product: Inner Goddess Silver Balls, sex toy jiggle balls referenced in the novel.

But it's not just UK women tapping into bedroom fantasy play. According to the New York Post, this summer New York women were flocking to hardware stores in record numbers to purchase natural filament rope used in the trilogy.

New Zealand's Sexgear.co.nz also reports a bump in visitors to the bondage section of the website, according to reports.