'Easter egg' campaign lets you unlock free beer

01 August 2014 - 18:37 By Times LIVE
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File photo.
File photo.
Image: Gallo Images/Thinkstock

Castle Lite has launched an ‘Easter Egg’ campaign to reward its customers with free beer.

‘Easter Eggs’ - hidden coded messages that are intentionally placed - can be found all over the internet and now appear on the website of Castle Lite with the introduction of the Castle Lite Cold Room Campaign.

With quick action you could unlock something amazing: free beer.

From August 1 until August 10, you could win one of 500 8-packs of Castle Lite. Each day they announce access to the Cold Room where the first 44 users will receive a WifiCode allowing them to receive a free 440ml 8-pack from their local Shoprite LiquorShop or Checkers LiquorShop.

In addition to free beer, users can also show their shared love for music by using the Extra Cold Music platform. Winners of the WifiCode can unlock and download tunes using the codes on the underside of their beer caps.

“As a brand we are passionate about innovation and our loyal consumers. We could not think of a better way to reward our consumers than an innovative secret portal that transforms their passion for our brand into their currency,” said Vaughan Croeser, Castle Lite's Communication Marketing Manager.

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