Where is the shop?

On the Waterfront at the One&Only Hotel in Cape Town.

What kind of shop is it?

Neo is a multi-brand designer store where you can listen to music at the iPod station and sip bubbly at the champagne bar while buying a diamond piece.

Tell us the story behind the name of the shop

Neo is the coolest name, I just love it. It means a gift in seSotho, and also signifies a new beginning.

How long has the shop been open?

We're the new kid on the block, we opened in April 2009.

How did you get the idea to open a shop like this?

Offering these amazing collections in a truly luxurious environment i s the best way to blow our guests away - and it was the seed that germinated into Neo.

Are there any other branches of your shop?

Watch this space.

What were you doing before?

I was the retail manager for a London multi-brand store called Browns.

What are your future plans for the shop?

We are working on getting exclusive items for our store. It's great that we already have exclusive labels like Balenciaga and Alaia - who are the darlings of Paris - in our store. These are some of the most exclusive brands, and they're available at Neo.

What items do you stock?

Women's and men's ready-to-wear collections, accessories and shoes, handbags, fine jewellery, music and little treasure pieces.

Who designed your shop?

Neo is the love child of Chantal Kerzner. Kerzner and Rajan Mehta designed the space in conjunction with Adam Tihany. Mehta is a true design genius.

Describe your customers

You.

Describe your shop in a sentence

Neo is a relaxed space to hang out and be inspired.

What is your soundtrack in the shop?

My favourite is a compilation by acclaimed Paris DJ Mimi Xu, called Broken Heart In Paris.