Obama backers launch $4m Hispanic ad blitz
A US union and the Democratic super political action committee have launched an ad blitz supporting President Barack Obama at Hispanic voters.
Priorities USA Action, founded by two former Obama White House aides, has struggled in fundraising compared with Republican-leaning super PACs like American Crossroads and its nonprofit arm, Crossroads GPS. But the super PAC’s partnerships with SEIU and other organisations, including the League of Conservation Voters and the United Auto Workers, help the group compete with the better funded Republican-leaning political action committees.
The political wing of SEIU has given a combined $1 million to Priorities USA Action during the current election cycle.
The Priorities USA advertising partnerships with SEIU have focused primary on Hispanic voters, a key election-year constituency for Obama. The ads released Monday use past statements made by Romney, including his assertion that the very poor were not his focus, to try to make the case that the presumptive Republican nominee would be harmful to Hispanics.
The ads will run on television and radio stations in Colorado, Nevada and Florida — all battleground states with sizeable Hispanic populations -throughout the summer.