Sun shines on Evoque

Land Rover will unveil a Range Rover Evoque convertible concept at the 2012 Geneva Motor Show next week. The concept vehicle will explore the potential for the world's first premium convertible SUV.

The concept builds on the global success of the Evoque and continues Land Rover's tradition for creating and leading new market segments.

The concept has been developed by Land Rover design director, Gerry McGovern, and his team. "The Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution - instead we have worked with the balance of the Evoque's lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable," McGovern said.

The soft-top convertible concept is based on the Range Rover Evoque Coupé.

It features a fully retractable premium roof system with a roll over protection system.

The concept cleverly combines capability and versatility, with a drop-down tailgate and a comfortable four-seat package, says Land Rover.

The vehicle has been developed with Land Rover DNA at its heart, retaining key characteristics, including a command driving position and all-terrain capability.

The Evoque's dramatic rising waistline and distinctive shape have been retained and the new convertible body style has been achieved with minimal changes to weight and torsional rigidity.

The hood is housed in a neat tapered finisher, with the roof mechanism stowed discreetly below the belt-line.

Inside, the concept is packed with Evoque's award-winning technology, including Terrain Response, surround cameras, Park Assist and an infotainment centre, featuring a 20cm dual-view touch screen and a sound system from British audio experts, Meridian.

The Evoque convertible concept features unique 52.5cm Titan silver wheels and is finished in a new metallic grey paint. The interior has leather seats with perforated panels and contrasting stitching.

The Range Rover Evoque has been on sale for six months and is widely recognised as an international success with strong sales performances in 170 global markets, including South Africa.

The Evoque has been launched to worldwide media acclaim and to date has been honoured with more than 90 international awards.

John Edwards, Land Rover global brand director said: "The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the marque's appeal by giving existing customers more choice, while at the same time reaching out to a completely new customer base. We are excited to see the response to this concept as we assess the potential for building on the Evoque's exceptional success so far."