Jacobson is an industry expert and his views are widely canvassed on anything from car sales to the impact on motorists of the fuel-price hikes.

Don't expect to see him banging the hammer at the auction; rather, he beats the drum about Burchmores with enthusiasm on the auction floor.

Under his leadership, as managing director of Burchmores, Jacobson wants to see every customer leave his auctions secure in the knowledge that they bought a bargain for peace-of-mind motoring.

Jacobson loves big cats, Jaguars, to be precise. But his life on the road began with a Morris Minor given to him by his dad.

What was your first car?

A Morris Minor

How did you get it?

My dad bought it

What did it cost?

The princely sum of R500

How long did you have it?

Three years

What attracted you to it in the first place?

I had no choice

What's the most surprising thing about your car?

The steering wheel and the space in the car really surprised me.

Tell us about your first big accident?

I flipped the car; nobody flips and tells!

You're driving down the Cote d'Azur in a Ferrari Daytona - who would your dream passenger be?

My girlfriend

As a well-known car auctioneer, have you found anything on the floor that you simply could not resist?

I am a Jaguar nut

Realising peoples' car dreams is a passion. What drives you?

Making contact with people is my key driving force.