• All Share : 51417.06
    DOWN -0.04%
    Top 40 : 4353.82
    DOWN -0.62%
    Financial 15 : 14642.26
    UP 0.77%
    Industrial 25 : 59832.54
    UP 0.33%

  • ZAR/USD : 10.7085
    DOWN -0.19%
    ZAR/GBP : 17.7491
    DOWN -0.33%
    ZAR/EUR : 14.1852
    DOWN -0.31%
    ZAR/JPY : 0.1031
    DOWN -0.28%
    ZAR/AUD : 9.9461
    DOWN -0.19%

  • Gold : 1275.0250
    DOWN -1.20%
    Platinum : 1418.0000
    DOWN -0.42%
    Silver : 19.4065
    DOWN -0.40%
    Palladium : 874.0000
    UP 1.39%
    Brent Crude Oil : 101.750
    DOWN -0.52%

  • All data is delayed by 15 min. Data supplied by INET BFA
    Hover cursor over this ticker to pause.

Thu Aug 21 16:02:19 SAST 2014

ASA to decide on Vodacom, Cell C ad dispute

Sapa | 15 April, 2011 09:060 Comments
RED ALERT: Ponte gets a new colour Picture: KATHERINE MUICK-MERE

The Advertising Standards Authority (ASA) was expected to draft its ruling on a dispute over advertising for cellphone service providers Vodacom and Cell C.

Vodacom complained to the ASA about Cell C's current advertising campaign, which it regards as comparative advertising Business Day reported on Friday.

The complaint was lodged on Friday, but was expedited because of the severity of the claims, according to ASA spokeswoman Corne Koch.

Cell C's latest campaign, responds to Vodacom's shedding of its blue and green colours for the red teardrop logo of its United Kingdom-based parent company Vodafone.

The publication reported that the position taken by Cell C was best summed up in an advertisement featuring comedian Trevor Noah as Cell C's CEO, in which he said it took more than a "lick of paint to be SA's number one".

Vodafone is also asking its competitor to substantiate claims about Cell C having a superior network.

The dispute may go to court after Cell C's advertising agency DDB SA and its employee Grant Jacobsen, received lawyers letters this week from Vodacom's advertising firm, Draftfcb, warning that it was considering legal action.

Jacobsen, a senior member of the team who worked on Vodacom's "red" campaign launched on April 1, left Draftfcb for DDBSA in December.

At the time, DDB SA did not have the Cell C account. Cell C launched its campaign on April 2.

Both Jacobsen and DDB SA have denied a breach of confidentiality and said information about the relaunch had been leaked to the market, especially with the change of the Ponte City Vodacom sign in Johannesburg.

To submit comments you must first

Join the discussion & Debate

ASA to decide on Vodacom, Cell C ad dispute

For Commenters Consideration | Please stick to the subject matter
Thu Aug 21 16:02:19 SAST 2014 ::

COMMENTS [0]