In a joint relief effort, airline company Kulula.com will be donating 10.5 tons of food and water to Mogadishu in a cargo plane that leaves Johannesburg Friday night.
The aircraft - a Boeing 737-200 - will head for Mogadishu at Friday night from OR Tambo airport.
The plane is due to arrive in Mogadishu on Saturday morning.
The relief campaign is spearheaded by Interactive Africa and its CEO, Ravi Naidoo, who secured monetary and food donations from big companies such as Tiger Brands, Coca Cola, ABSA and Old Mutual Investments.
Kulula's involvement came about less than a fortnight ago, says the carrier's joint CEO Gidon Novick.
"On our side we were able to provide the plane and take care of the transport logistics," he says.
Novick says there was a surplus of food that couldn't be taken on tonight's flight, which is "very encouraging".
He continues: "Ideally [the relief effort] will be ongoing. We have to continue raising both corporate and public support."
Novick says the company is in the process of setting up a website where the public can make donations
Meanwhile, the Design Indaba site can be used to make monetary donations, although Novick says it should be more user-friendly within the next few days.
So far, only the flight crew will be flying to Somalia and they will fly back to South Africa after their rest period.
Upon arrival in Mogadishu, the aid will be handed to Gift of the Givers, who will ensure its distribution in the famine-stricken area.
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