Peugeot has further signalled its intention to move up market with its unveiling of the new 308.
With its compact size, well-balanced proportions, reduced weight and bodywork closely following the mechanical components, the new Peugeot 308 projects a classy, dynamic posture, says the French carmaker.
Its character is confirmed by the care and quality in every detail.
The 308 possesses a strong lighting signature.
At the front, slim full-LED headlamps define the feline and technological look.
They are standard on the upper trim levels, which is a world first in the segment.
The high quality of design continues at the rear, with the three Peugeot "claws", drawn by the rear LED lamps which reinforce the car's technological and dynamic image.
According Peugeot, the new 308 is the very embodiment of its stated intention some years ago, to move up market.
Its initial design brief had at its core the highest level of quality.
This ambition guided the designers and engineers from the very start of the project.
Every element, both inside and out, has been handled with elegance and great care.
The instrument panel, for example, makes reference to high class watch-making and its design projects technological dynamism.
The choice of quality materials, and the satin chrome, or gloss black, finishes simply add to the overall perception of quality.
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