Taking a turn for the better

The Audi A1 includes all the virtues of the brand with its progressive design, uncompromising quality and ground-breaking efficiency.

It was introduced in February 2011 and marked Audi's entry into the competitive premium compact-hatch segment of the South African market.

The Audi A1 Sportback followed suit last year, expanding the range to a more practical and well-rounded offering, catering to its modern customer target market - a young, urban, lifestyle-orientated individual.

To date, the Audi A1 range has found 5227 customers in South Africa and has exceeded all expectations for the Audi brand.

Customisation is a unique feature of the Audi A1 offering. From roof-arch colours, to airvents and interior colours, the options cater for every taste.

Audi South Africa has introduced a limited edition package that combines an array of popular customised features into one package, with a combination of exclusive optional features from quattro GmbH and Audi genuine accessories. The Audi A1 Amplified package is available exclusively on Ambition models with a choice of misano red or glacier white exterior colours and built to order at the dedicated Audi A1 production facility in Brussels, Belgium.

The Amplified package includes a high-gloss black roof arch on the three-door model and full roof dome on the Sportback, S line roof spoiler, exterior mirror housings and single-frame grille.

The exterior is further accentuated by 17-inch alloy wheels in five-arm design with black inserts and a matt, transparent film for the engine hood, roof and rear hatch.

Eye-catching features inside the car include airvent sleeves in the body colour, black sport seats with stitching in parade red or rock grey and floor mats with piping in matching colours.

The package is priced at R22430 - including VAT and exterior metallic paint.

"Although subtle, the A1 Amplified package provides some outstanding value from the standard vehicle, while keeping to the brand's intrinsic sporty, sophisticated and progressive values," said Ryan Searle, the head of Audi South Africa.

The models inclusive of the Amplified package, all taxes and the segment benchmark five-year/100000km Audi Freeway Plan, are priced as follows:

Three-door:

. Audi A1 1.4T FSI Ambition manual: R259930

. Audi A1 1.4T FSI Ambition S tronic: R277430

. Audi A1 1.6 TDI Ambition manual: R271930

. Audi A1 1.4T FSI 136kW S line S tronic: R337430

Sportback:

. Audi A1 Sportback 1.4T FSI Ambition manual: R267430

. Audi A1 Sportback 1.4T FSI Ambition S tronic: R284930

. Audi A1 Sportback 1.6 TDI Ambition manual: R279430

. Audi A1 Sportback 1.4T FSI 136kW S line S tronic: R344930.