She's at the top of her game
One minute she could be flitting about with the stars, the next she's dressed for success. Lynette Alexander is at home in the VIP box supporting her beloved Springboks, just as she is in corporate boardrooms, showing clients how to market and promote themselves using the latest digital media technology.
The managing director of At Vogue media agency in Northcliff, Alexander recently brought the sexy Latin stars of Universal Channel's Telemundo to Johannesburg.
Alexander and her team also promote shows and she has more than 25 years' experience in the marketing industry.
Before establishing At Vogue in 2007, Alexander was head of internal communications for FNB Commercial Bank and was group account director at Y&R Gitam, where she was responsible for segments of Absa Banking.
Alexander's experience spans the entertainment industry, banking, ICT and renewable energy. A recent coup for At Vogue was a project with the National Achievers Conference, working with the renowned Robert Kiyosaki, author of Rich Dad, Poor Dad.
What was your first car?
A Honda Ballade.
How did you get it?
It was a company car when I worked many years ago for the Edgars group.
What did it cost?
How long did you have it?
What attracted you to it in the first place?
Nice looking car, I liked its sporty feel.
What's the most surprising thing about your current car?
The BMW X3 it can load so much ... going to the nursery, going shopping, taking the little ones to the game park - I love it.
What made you choose the X3?
The generous space it has.
Tell us about your first big accident?
I was late for a meeting at Absa which had a very tight underground parking area. I reversed and smashed into a huge pillar.
You're driving down the Côte d'Azur in a Ferrari Daytona - who would be your dream passenger?
If you won the Lotto, what vehicle would you buy?
A 4x4 Porsche Cayenne.
Have you found anything on the market that you simply could not resist?
I love the Mini Cooper.
I think it would be just great for a backup car for me, just to get around in .
What drives you?
Family, success and happiness.