The 7th of November 2009 was most certainly a bikini day with a difference, as 287 bikini-clad South African women descended upon Melrose Arch in Johannesburg to help Kellogg's Special K break the Guinness World Record for the World's Largest Bikini Parade.
Photograph by: Raymond Preston

Kellogg’s Special KR’s Sarah Mansfield said 287 bikini clad women descended upon Melrose Arch in Johannesburg on Saturday to help break the record for the “World’s Largest Bikini Parade”.

“Decked out with smiles, sunglasses and even heels, these confident and fun-loving women of all ages, shapes and sizes paraded down 1,690 meters of Melrose Arch Boulevard to break the world record.

“We were delighted to see tall, short, boyish, curvy, pear and apple-shaped women all have the confidence to do things ’their way’, and participate in the parade.

“Spirits were high as not only were these women celebrating their femininity, [but] were making a difference by creating awareness for breast cancer in South Africa, Mansfield said.

Special KR made a donation to the non-profit breast cancer awareness group, Pink Link.

“Celebrities Bonang Matheba, Grant Nash and Anele Mdoda were there to show the girls their support.

“The day culminated into a summer celebration, as the Piazza at Melrose Arch was transformed into a summer escape amongst the urban architecture. Ladies were able to enjoy the entertainment and festivities on the Astroturfed Piazza which donned sexy sun loungers, water pools and even a mani and pedi area where the girls could escape to, to enjoy some pampering.”