Star roles for luxury shoplifters

17 July 2015 - 02:10
By Olivia Lidbury, ©The Daily Telegraph

Luxury department store Harvey Nichols, in London, has taken an unusual approach to advertising its rewards scheme - releasing CCTV footage of shoplifters in action in its stores. Going on the premise that tongue-in-cheek campaigns are the most effective, this one goes by the slogan 'Love freebies? Get them legally'.

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