All's fair in retail

06 November 2015 - 02:34
By Andrea Nagel

The first principle of marketing is supply and demand, but to what lengths should companies go to stymie the good sense of customers? H&M, a fast-fashion chain store, launched in Sandton this week, inviting media, celebrities and VIP's - who arrived en masse.The H&M and Balmain (French haute couture label) collaboration caused much of the hype.

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