Apologise, plane and simple

19 November 2015 - 10:46
By Wendy Knowler

"Unfortunately we don't get it right all the time; the key is how we recover." I couldn't agree with the CEO of Avis Budget Rent a Car SA, Rainer Gottschick, more.As with people, companies ought to be judged not by their mistakes but by how they choose to deal with the consequences of their mistakes.

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Please visit SundayTimes.co.za in your desktop to view our latest subscription options.

Already subscribed? Simply sign in below.

Sign In

Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.