Totally PC: Lightning 'gets real' about Louis Vuitton

14 January 2016 - 02:10
By Olivia Lidbury

Louis Vuitton's new advertising campaign has garnered headlines for the casting of a virtual character. Lightning - the heroic, pink-haired figure in cult game Final Fantasy - was given a high-fashion makeover for her first modelling assignment, entering the Louis Vuitton galaxy and blurring the boundaries between reality and make-believe.

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