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Sat May 26 15:03:55 SAST 2012

Sony Vita sells 321 000 units in 2 days

Reuters | 20 December, 2011 08:32
A visitor plays Sony's PlayStation Vita handheld gaming device at Tokyo Game Show in Chiba
A visitor plays Sony's PlayStation Vita handheld gaming device at Tokyo Game Show in Chiba, east of Tokyo.
Image by: KIM KYUNG-HOON / REUTERS

Sony Corp shifted 321 400 units of the PlayStation Vita, its new handheld game device, in Japan in its first two days on sale, research firm Enterbrain says.     

That falls short of rival Nintendo Co Ltd’s 3DS, which sold 371 000 in its first two days, Enterbrain said. Sales of the 3DS, however, slumped weeks after the launch, forcing Nintendo to slash the price and crushing its profit outlook for the year.     

Sony seeks to avoid suffering a similar fate by offering a big slate of 24 games for the Vita at launch. But executives admit the real challenge will come in maintaining sales over the next few years.     

Fans in Japan lined up to be among the first to pick up the latest portable game device, which kicked off a global rollout on Saturday. The Vita will be launched in the United States and Europe in February.

Sony’s previous portable game device, the PS Portable, sold 166 000 units on the first day of sales in 2004. It has sold 73 million units to date.     

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