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Tue Jun 30 14:42:36 SAST 2015

Internet taking over from traditional media: survey

Times LIVE | 05 February, 2013 11:58
 File picture.
A Facebook logo on a computer screen is seen through a magnifying glass.

According to the results of a survey by the Digital Media & Marketing Association (DMMA) the Internet is taking over media consumption amongst users.

According to the survey 95% of Internet users use it for email, and 84% used it for web browsing.

When asked if the Internet was displacing traditional media the majority of respondents answered yes, with 64% claiming to use newspapers less, and 53% saying they used magazines less.

Television and radio were less impacted at a 45% and 28% decline respectively.

Facebook is still the most popular social media network at 88%, followed by twitter (50%) and Linkedin (36%).

About half the participants said they shopped online, with the ones who don't saying that their primary concern with online shopping being security. 69% claimed to have looked for more information on brands that were positively rated, while only 51% did the same with negative comments.

The survey was done using a sample of 2 263 Internet users, from 21 September to 5 October 2012.


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