Internet taking over from traditional media: survey
According to the results of a survey by the Digital Media & Marketing Association (DMMA) the Internet is taking over media consumption amongst users.
According to the survey 95% of Internet users use it for email, and 84% used it for web browsing.
When asked if the Internet was displacing traditional media the majority of respondents answered yes, with 64% claiming to use newspapers less, and 53% saying they used magazines less.
Television and radio were less impacted at a 45% and 28% decline respectively.
Facebook is still the most popular social media network at 88%, followed by twitter (50%) and Linkedin (36%).
About half the participants said they shopped online, with the ones who don't saying that their primary concern with online shopping being security. 69% claimed to have looked for more information on brands that were positively rated, while only 51% did the same with negative comments.
The survey was done using a sample of 2 263 Internet users, from 21 September to 5 October 2012.