Latest
 
  • All Share : 51266.8054
    UP 0.63%
    Top40 - (Tradeable) : 45111.0316
    UP 0.76%
    Financial 15 : 16356.7495
    UP 0.58%
    Industrial 25 : 64297.9847
    UP 0.26%
    Resource 10 : 42078.1452
    UP 2.23%

  • ZAR/USD : 11.6476
    DOWN -0.02%
    ZAR/GBP : 17.5521
    UP 0.33%
    ZAR/EUR : 13.1355
    DOWN -0.01%
    ZAR/JPY : 0.0987
    UP 0.10%
    ZAR/AUD : 9.009
    DOWN -0.27%

  • Gold US$/oz : 1283.47
    UNCHANGED0.00%
    Platinum US$/oz : 1241.81
    UNCHANGED0.00%
    Silver US$/oz : 16.96
    UNCHANGED0.00%
    Palladium US$/oz : 771.9
    UNCHANGED0.00%
    Brent Crude : 52.49
    UNCHANGED0.00%

  • All data is delayed by 15 min. Data supplied by Profile Data
    Hover cursor over this ticker to pause.

Sun Feb 01 21:44:19 SAST 2015

Internet taking over from traditional media: survey

Times LIVE | 05 February, 2013 11:58
 File picture.
A Facebook logo on a computer screen is seen through a magnifying glass.
Image by: THOMAS HODEL / REUTERS

According to the results of a survey by the Digital Media & Marketing Association (DMMA) the Internet is taking over media consumption amongst users.

According to the survey 95% of Internet users use it for email, and 84% used it for web browsing.

When asked if the Internet was displacing traditional media the majority of respondents answered yes, with 64% claiming to use newspapers less, and 53% saying they used magazines less.

Television and radio were less impacted at a 45% and 28% decline respectively.

Facebook is still the most popular social media network at 88%, followed by twitter (50%) and Linkedin (36%).

About half the participants said they shopped online, with the ones who don't saying that their primary concern with online shopping being security. 69% claimed to have looked for more information on brands that were positively rated, while only 51% did the same with negative comments.

The survey was done using a sample of 2 263 Internet users, from 21 September to 5 October 2012.

SHARE YOUR OPINION

If you have an opinion you would like to share on this article, please send us an e-mail to the Times LIVE iLIVE team. In the mean time, click here to view the Times LIVE iLIVE section.