'Candy Crush Saga' team trademarks 'candy' - Times LIVE
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'Candy Crush Saga' team trademarks 'candy'

AFP Relaxnews | 2014-01-22 09:52:40.0
Facebook game Candy Crush Saga King.com employees wear Facebook game Candy Crush Saga outfits in this undated handout photograph taken and released by King.com in Stockholm. With 100 million people logging on every day for a fix of its games like Candy Crush Saga, global gamemaker King is showing rivals not just how to hook players, but how to get them to pay.

If you didn't think mobile hit ‘Candy Crush Saga’ was already at an ‘Angry Birds’ levels of stratospheric success, get this: a January 15 trademark provides for everything from phone cases to baby monitor merchandise.

Video games, blank USB drives, spectacle frames, mouse pads, headphones and ringtones also come under the proposal's remit.

Even amusement parks are included in the recently approved US Patent & Trademark Office document.

On the one hand, Candy Crush Saga developer King.com needs to protect its trademark.

"Our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion," a King.com rep told VentureBeat.

"We don't enforce against all uses of 'Candy' - some are legitimate and, of course, we would not ask app developers who use the term legitimately to stop doing so."

But the developer of slot machine app All Candy Casino Slots Benny Hsu is one of the other app creators now finding themselves under pressure to alter their games, reports GameZebo.

"Lots of devs are frustrated 'cause it seems so ridiculous."

"Myself and other indie developers don't have the money or resources to fight back... I plan on changing the name if that is what I must do," he said.

First released to the App Store in November 2012 and the following month on Android, free item-matching game Candy Crush Saga is a big earner on both iOS and Android thanks to clever in-app purchases.

It's become a regular fixture at the peak of the top grossers' charts across North America, South America, Europe, Oceania and South Africa.


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