HelloPeter sold to consortium

26 November 2014 - 19:24 By Sapa
subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now
Rands notes. File photo.
Rands notes. File photo.
Image: Gallo Images / Foto24 / Brendan Croft

Consumer advocacy website HelloPeter.com has been sold for an undisclosed amount, it announced on Wednesday.

"The website has been acquired by a consortium of South African and global entrepreneurs, all with a highly proven track record in the global marketing and online arena," the company said in a statement.

The new shareholders include Founder Collective, a venture capital firm based in Cambridge, Massachusetts in the US and co-founded by David Frankel.

Alon Rom, former shareholder and director of restaurant delivery service, Mr Delivery, and shareholder of takealot.com, has been appointed as the new Hellopeter.com chief executive from December 1.

Rom replaces founder Peter Cheales, who recently announced his exit from the business. The rest of the Hellopeter.com team remained in place, the company said.

"We are thrilled to be backing Alon who brings a proven track record of building businesses that put the customer ahead of everything else," Frankel said in the statement.

"This felt like a very good fit for Hellopeter.com. We have great respect for what has been achieved to date and know that Alon and team can take the company to a new level."

subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now