Please enter your login details

You can also sign in with your Sowetan LIVE &
Business LIVE account details.
   Sign Up   Forgot password?

Sign in with:

 
Sat May 26 15:36:55 SAST 2012

London 2012 meets R8-billion sponsorship goal

Sapa-AP | 07 September, 2011 13:00

London Olympic organisers say they have reached their domestic sponsorship target of 700 million pounds (R7.98-billion) after signing up Westfield as the official shopping center of the 2012 Games.

Westfield becomes the 44th domestic sponsor of the games.

Organisers say the company will be a tier-three sponsor, a status that usually sells for about 10 million pounds ($16 million).

   The deal was announced less than a week before Westfield opens a  giant shopping center on the edge of the Olympic Park in east London. The 1.9-million-square-foot (175,000-square-meter) facility  is billed as the largest urban mall in Europe.

   Organisers say the deal takes them past the 700-million-pound ($1.1 billion) mark in domestic sponsorship revenues.

The target was to raise between 650 million ($1 billion) and 700 million pounds ($1.1 billion).

SHARE YOUR OPINION

If you have an opinion you would like to share on this article, please send us an e-mail to the Times LIVE iLIVE team. In the mean time, click here to view the Times LIVE iLIVE section.