e.tv loses Champions League rights to SuperSport

26 May 2015 - 16:18 By Times LIVE
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e.tv has lost the right to broadcast the Uefa Champions League to pay-TV channel SuperSport as of October this year, the station announced on Tuesday 26 May 2015.
e.tv has lost the right to broadcast the Uefa Champions League to pay-TV channel SuperSport as of October this year, the station announced on Tuesday 26 May 2015.
Image: Uefa.com

e.tv has lost the right to broadcast the Uefa Champions League to pay-TV channel SuperSport as of October this year, the station announced on Tuesday.

e.tv’s managing director for Channel Division Monde Twala told the Media Online that the station is in its last season of the Uefa Champions League and that SuperSport have acquired all the rights including pay-TV and free-to-air (FTA).

Twala said sports rights were difficult to nail down for FTA broadcasters due to costs involved.

“Sports rights are expensive and require investment. The FTA model is advertiser driven and therefore difficult to find models that create sustainable recoupment from an advertising or sponsorship perspective,” said Twala.

SuperSport communications manager told the website that: “SuperSport has acquired rights to UCL on all platforms as of next season. It attracts good audience ratings,”

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