Broader appeal pays off for Woolies

If you happen to walk into the Woolworths head office on results day, you're likely to see staff filling the stairwells, peering over each other's shoulders, wanting a piece of the action. "You made it happen, give yourselves a round of applause," says Zyda Rylands, Woolworths South Africa CEO, as she delivers an address to the staff who look down on her from 12 flights of stairs.