Beauty + brains = top entrepreneur

04 October 2015 - 02:00 By Margaret Harris

Basetsana Kumalo is the executive chairwoman and CEO of Basetsana Women Investment Holdings, which has interests in the resources, property and media sectors. She speaks about how winning the Miss South Africa crown in 1994 catapulted her into the public eye Give us a brief rundown of your typical day at work.I call myself a serial entrepreneur. I have what is called a "portfolio career", which means I do numerous things that bring in an income, and they all run concurrently.So my days differ. Mondays I spend at Connecttv, my TV production company; Tuesdays at PHAB Properties, my property business; I dedicate Wednesdays to my mining ventures; and on Thursdays and Fridays I attend board meetings and management meetings.story_article_left1I also have a few sponsorship projects, including Mercedes-Benz, and generally see clients as well. I am a strategist, so I give direction on how to grow our turnover in the various businesses.I formed what is now called Basetsana Women Investment Holdings 20 years ago. It is an investment company owned and managed by black women, and focused mainly on the resources, property, media, telecommunications and information technology sectors.You first came to public attention as a beauty queen, when you won the Miss South Africa crown in 1994. How did you cope with the sudden fame victory brought you?I won Miss South Africa in 1994, at the dawn of our democracy. It was an exciting time - and a great adventure as a 20-year-old - to be an ambassador of our country that was going through a dynamic shift and a new dispensation.The title catapulted me into the public space overnight and I had to grow up very fast!Please describe how you went from being a beauty queen to being in the position you are in today.I started presenting on Top Billing in late 1994. In 2002, I started Tswelopele Productions with a partner, and then started PHAB Properties with Potlako Gasennelwe. In 2005, Uzalile Investments, a coal-mining company, was established with Lindiwe Leketi and Pollet Tebeila.I set up Connecttv in 2012. The company produces shows such as Our Perfect Wedding, Utatakho, Date My Family, Please Step In and Diski Divas.What did you want to be when you were a child?A teacher. My mother was a teacher, my sister is a teacher and my uncle was a teacher. I believe teaching is a calling, and I have the highest respect for teachers.story_article_right2What was your first paying job?I was a TV presenter.What advice would you give to people wanting to follow in your footsteps?Work hard, dream big, don't be afraid to fail, and learn something new every day.What do you most enjoy about the work you do?I love the fact that every day is different, so I don't get bored with what I do.What part of your job would you prefer not to do?I am blessed to do what I do and have nothing to complain about...

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