Annette Pringle-Kölsch has over 25 years of experience in international trade fairs and fashion brand management. She shares her tips for young designers hoping to making it big in the fashion business1)Don't overlook the practical aspects of designStudents need to learn pattern making by means of draping and drafting. They also need to develop an eye to recognise good proportions and volumes in a garment. A 360° view of fashion is what brings designs to life.2) Don't opt out of the industry if you don't make it as a designerNot everyone has what it takes to become a fashion designer and students need to be encouraged to take on other types of employment in the industry. Jobs such as fabric manufacturing, styling, visual merchandising, journalism, retail management, public relations and buying are just some of the entities that need to be recognised as valuable. A designer is nothing without a team. The fashion industry can provide challenging jobs for every level of education.3) Aim for perfectionBadly designed, badly sewn or unfinished garments, bubbly seams and visible "invisible" zips do not belong on the runway and can have a negative effect on your brand. Be determined to sew straight and neatly at all times. Be strict and honest in editing your collection before showing on the runway. Always strive for the best execution of your job and be proud of your craft.4)Know what resources are available to youThere are governmental institutions that can assist with fabric sourcing and production management. That said, more needs to be done in identifying, curating and publishing directories of relevant CMTs and fabric manufacturers or agents that specialise in working with smaller quantities for designers.5) Don't underestimate the importance of marketing and adminDesigners cannot just be given a platform by means of a runway show or a trade exhibition. These need to be accompanied by management and administrative support. The relevant marketing exposure can be achieved by inviting media, potential buyers and fashion professionals to the show. From an administrative side, wholesale and retail price lists, order forms, look books, line sheets, fabric or material swatch cards, swing tags, order and deliver periods all need to be finalised before the designer collection is shown.6) Do your research before participating in fashion eventsThere is room for more than one fashion event in the country - and not every event should be called a fashion week. It is important to find out more about the concept and relevance of each event before taking part: Is it a B2B event targeting mainly fashion professionals, or is it a "fashion night out" or a "red carpet event" targeting mainly consumers?..