Chesa Nyama will be bringing the “iconic South African braai culture to America”.
Franchising company Gold Brands Investments announced on Wednesday that it has signed a joint venture agreement to take the franchise to the USA.
A company cautionary said an “Area Development Agreement was concluded with private investors – Red Hornbill (Pty) Ltd and The White Family Partnership” allowing for the establishment of Chesa Nyama Holdings USA LLC.
“We have long had a dream of taking Chesa Nyama beyond the borders of Africa‚” said Gold Brands Investments COO Stelio Nathanael.
“The idea has always been to bring our iconic South African braai culture to America.”
“The new US-based company will launch the Chesa Nyama brand in that market and if successful will subsequently franchise the Chesa Nyama brand and concept across the USA‚” the company said
Dr Ray White‚ of The White Family Partnership‚ said: “As an African-American with a great love of Africa and having done so much work in and made investments in Africa‚ I love the South African braai culture and we are very excited to bring a brand such as Chesa Nyama to the USA.
“It truly is a South African success story‚ due to its traditional menu and great value for money offer.”
White said that he hoped to replicate the success Chesa of Nyama – which has “grown from one store to 300 in just three years” in South Africa - in the US.
“Indications are that the brand in the USA will be a sit-down restaurant concept offering an iconic taste of South Africa‚” said the company.
“The first store‚ in Nashville‚ Tennessee‚ is expected to open before the end of October 2016.”