Forget the ciders and pink drinks, and pass out the lager this Women's Day. As a way of challenging stereotypes - very often objectifying women - in the beer industry, Hayley Slater from Beerhouse pub came up with a campaign to show women are important players in the beer industry and enjoy knocking down a few pints just as much as a man.The campaign is titled #shelovesbeer and launches on Women's Day on Tuesday. Its goal is to get men to, "Ask her if #shelovesbeer".story_article_left1"As a woman, there are a lot of stereotypes around women and beer, from drinking beer to working in the industry. I want to change that and show we love beer and know about beer just as much," Slater said."I want to portray the women who work in the beer industry in an authentic way, showing how women are already working on equal terms to men."Along the way we will hopefully debunk some of the stereotypes around women and beer by encouraging women to carry on doing what they are doing - building up their skills and expertise and hopefully recruiting a few more for the beer revolution."Part of the campaign was to create a community for women and beer - from those working in the industry to those who enjoy an occasional beer. A Facebook page for women in beer has been set up.On Tuesday Beerhouse in Cape Town and Fourways, Johannesburg, will be offering free beer, specially brewed by women, for an hour "because free beer always goes quickly".On offer will be the Orange is the New Black IPA (India Pale Ale) in Cape Town brewed by Lucy Corne and BeerLab's Lynnae Endersby, while Beerhouse in Johannesburg will offer an amber/brown ale cross called African Queen on Vic Street by Apiwe Nxusani-Mawela and Michelle Erasmus.Slater hopes #shelovesbeer will leave a lasting legacy of women contributing to beer...