TopTV to air 'hot' Nando's ad
Pay channel TopTV will from today screen the Nando's ad that has been described as xenophobic, the channel said yesterday.
"We are prepared to push the envelope and use our platform to promote freedom of expression and to encourage debate and conversation among our diverse subscriber base," said TopTV's air-time sales spokesman, Jean Meyer.
He said the aim was to give TopTV subscribers the opportunity to decide for themselves whether they wanted to see the fast-food franchise's ad.
The ad begins with people jumping a border fence to enter South Africa. A voice-over says: "You know what's wrong with SA? - it's all you foreigners."
The ad then shows people of different races across the country who disappear in a puff of smoke until only a Khoisan is left. He turns to the camera and says: "I'm not going anywhere. You @&*$# [swear word beeped] found us here."
Meyer said TopTV applauded Nando's for tackling "thorny" issues.
"The positive message contained in the advert, with the line, 'Real South Africans love diversity', is a sentiment that all South Africans should embrace."
The SABC, M-Net, DStv and e.tv all refused to air the ad.
SABC spokesman Kaizer Kganyago told the Cape Times that this was because the ad might incite attacks on foreigners. A print version of the ad was published in the Sunday Times. A banner at the bottom of the full page ad read: "Unlike our broadcasters, we're giving you the right to choose."