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Fri Nov 27 22:55:16 SAST 2015

Online is where it's all at

ANDILE NDLOVU | 12 December, 2012 00:04
An internet cable is seen at a server room in this picture

ON THE first day of Christmas, my true love gave to me an eReader - again?

According to online store, the Gobii eReader, a mobile electronic device used for reading digital books and periodicals (much like a Kindle) is the most popular gift at the moment.

It was the same last year, with the product selling out several times and Kalahari reporting hundreds of pre-orders.

The list of the 10 most popular items right now reveals an odd mix for this year's Christmas stocking.

From Leon Rosseau's Afrikaans children's books Storieman Omnibus 1 and 2, which are the second-most popular item, to Bobby van Jaarsveld's CD Wat Geld Nie Kan Koop Nie, digital photo frames, a biltong maker, the Fifty Shades of Grey trilogy, and the Madagascar 3 DVD, it's all in the top 10.

Kalahari's annual festive season survey found that:

  • The number of internet users planning to do their Christmas shopping online has reached 92%, up from 87.6% last year;
  • Tablets are predicted to be the biggest seller this festive season (35.7%), with Apple iPads the most wanted (55%), followed by the Samsung Galaxy tablet (28%);
  • Smartphones are as popular as ever on wish lists: 35.8% of shoppers want the new iPhone5, 30.7% want a Samsung GalaxyS3, and 19.6% wanting a BlackBerry9900; and
  • Only 6.2% of toy shoppers will be buying Barbie dolls, about 10% want the educational LeapPad2, and 25.4% choose Lego.

A survey by online market reasercher Columinate found that about 60% of the 6096 respondents were likely to spend between R400 and R3000 in a single online shopping spree.

"Significantly more females" said they would brave the packed malls to do their shopping, whereas men preferred to go online, the survey found.

Just over half (58%) of the respondents preferred local online retailers because of the shorter delivery times and the advantage of shopping with the rand as opposed to a foreign currency.


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