• All Share : 50855.09
    UNCHANGED0.00%
    Top 40 : 3821.20
    UNCHANGED0.00%
    Financial 15 : 15677.54
    UNCHANGED0.00%
    Industrial 25 : 61716.89
    UNCHANGED0.00%

  • ZAR/USD : 10.9468
    UP 0.05%
    ZAR/GBP : 17.1395
    UP 0.11%
    ZAR/EUR : 13.5843
    UP 0.04%
    ZAR/JPY : 0.0930
    UP 0.04%
    ZAR/AUD : 9.5035
    UP 0.04%

  • Gold : 1201.6100
    UP 0.04%
    Platinum : 1226.5000
    UP 0.20%
    Silver : 16.4450
    UP 0.15%
    Palladium : 792.0000
    UP 0.32%
    Brent Crude Oil : 80.360
    UNCHANGED0.00%

  • All data is delayed by 15 min. Data supplied by I-Net Bridge
    Hover cursor over this ticker to pause.

Sun Nov 23 06:26:59 SAST 2014

Party members to pay as they go?

TJ STRYDOM | 20 December, 2012 00:06
PARTY STRUCTURE: An ANC logo on a wall in downtown Bloemfontein this week ahead of the elective conference

THE ANC has some quirky ideas for raising funds over the next five years - selling cellphone airtime is one of the revenue streams considered in the party's financial report.

Fundraising is the ANC's most important source of revenue, contributing as much as 72% of its R1.49-billion income since January 2008.

But tougher economic times have put fundraising under pressure.

The report urges the party to make sure that the Political Party Funding Bill is passed.

A grant from the Independent Electoral Commission - based on the ANC's share of the electorate - currently accounts for 15% of its revenue. Apart from giving itself and other political parties access to more public funds, the report says the ANC needs "to leverage on the quantity" of its members.

The report, by outgoing treasurer-general Mathews Phosa, suggests that members contribute a percentage of their income, 3%, to the party every month. Membership fees account for only 3% of the party's revenue.

The report lists other opportunities that could be "mined" from members:

  • Selling pre-paid airtime, in which the party is considering joint ventures with service providers;
  • ANC merchandise. The party wants to look at "exploiting the 'brand' that is already a hit in the market place";
  • Loyalty programmes at large retailers, where it sees an opportunity "to use its membership base to extract value"; and
  • Insurance. The ANC wants to work with an established insurance underwriter to provide life, endowment and bereavement-support products to its members.

SHARE YOUR OPINION

If you have an opinion you would like to share on this article, please send us an e-mail to the Times LIVE iLIVE team. In the mean time, click here to view the Times LIVE iLIVE section.