I Love my shop

Debbie Goldstein fronts great style at her Madison Boutique in Constantia

Where's the shop?

In Constantia Courtyard. It is a small ''boutique style" centre. Everyone knows one another so the business has become very personalised.

Who designed the shop?

I designed the simple rails and display boxes to create a clean look that allows clothing to stand out and be the centre of attention. I used Lorenzo Nassimbeni wallpaper behind the counter and covered the couch in the same fabric.

What do you sell?

Unique clothing ranges that combine great fabrics, colours, and prints. We sell jeans, reversible swimwear and cotton oil T-shirts that feel like you are wearing almost nothing.

What do you love about what you do?

I love sharing the things I think are beautiful with other people. It's exciting to buy stock from all over the world to present it in a space that people love to visit.

What's the story behind the name?

I found it when I was flipping through an international fashion magazine. It's a simple, catchy woman's name with no specific meaning.

What's the best thing and the worst thing about the rag trade?

The best is that it is a business that will exist forever. For someone like me, who enjoys a challenge and loves design on all levels, I am excited to watch the evolution of design and offer that to my customers. The worst thing is that mistakes are costly and you never know if what you are doing will work.

What's your soundtrack in the shop?

A mix of Cafe Del Mar and Buddha Bar that creates a welcoming, chilled environment .

Describe your shop in one sentence.

The shop you come to when you are looking for something unique and beautiful that you feel you deserve.