Actress Kate Bosworth is about to launch Style Thief, an app that lets you take a photo of an item, find it online and buy it in only a few clicks.
''Everyone has fashion envy. Everyone can relate to that feeling of looking at an editorial, for example - or a friend, or the runway, for that matter - wanting to steal something exactly as you're seeing it, or something similar," says Bosworth.
The actress, herself a style icon, has partnered with a co-owner of speciality retail chain American Rag Cie and a former president of Gemstar-TV Guide Interactive to launch the project.
She admits to having had urges to ''steal looks from Cate Blanchett, Julianne Moore and Alexa Chung".