Women may be beating down the doors of cinemas to watch Christian Grey "aim to please", but kink's been around for decades.
Last Tango in Paris gave butter a pre-Banting role, Body Heat had women sweating for William Hurt, and Brad Pitt made dating vampires sexy. There are hundreds of films sexier than 50 Shades. Here are our favourites:
Basic Instinct
Sharon's Stone's notorious leg cross, an ice-pick, the mandatory hot lesbian scene and plenty of violent chic - bondage with a Hermès scarf, anyone? The plot was weak and the ending unrealistic but who cared?
9 Weeks
Remember bad boy Mickey Rourke feeding different ingredients into a blindfolded Kim Basinger's open, compliant mouth? Joe Cocker's You Can Leave Your Hat On , riding crops and ice cubes became essentials of foreplay.
Body of evidence
Or "Waxing Lyrical", as some fans called it. Madonna turns the tables on Willem Dafoe, ties him up, holds him down and drips hot wax on his sensitive parts. Her acting was the most painful part of the movie.
The Secretary
You think Christian Grey's palm twitches? Watch James Spader, the master, at work as he punishes Maggie Gyllenhaal for her terrible typing. Real discipline is being made to kneel on all fours with a carrot in your mouth, a saddle on your back and love in your heart.
The Counsellor
This pointless film is rescued when Cameron Diaz has sex with a Ferrari.